Did you know it takes 2700L of water to produce a single cotton tee shirt? That's the amount of drinking water the average human consumes in 3 years.

Stats like these encouraged founders of The Common Good Company to look at more sustainable ways to produce apparel. Like 4 Pines, they're on a mission to use business as a force for good.

So what does that mean in practice?

• The Common Good Company uses 100% recycled materials in our apparel.

• They produce our merch in certified green factories, powered by 100% renewable energy.

• Through a closed loop water recycling system in their production sites, they have saved over 46 million litres of water (18 olympic swimming pools!)

• They practice ethical labour conditions & fair living wages.

In short, by picking up our new merch, you are helping 4 Pines and The Common Good Company to provide sustainable apparel for our planet.

Find out more about The Common Good Company here.

Sources:

National Cotton Council of America, The Cotton Foundation

UNEP, Global Fashion Agenda, Science Advances, and the Ellen MacArthur Foundation,