Did you know it takes 2700L of water to produce a single cotton tee shirt? That's the amount of drinking water the average human consumes in 3 years.

Stats like these encouraged founders of The Common Good Company to look at more sustainable ways to produce apparel. Like 4 Pines, they're on a mission to use business as a force for good.

So what does that mean in practice?

• The Common Good Company uses 100% recycled materials in our apparel.

• They produce our merch in certified green factories, powered by 100% renewable energy.

• Through a closed loop water recycling system in their production sites, they have saved over 46 million litres of water (18 olympic swimming pools!)

• They practice ethical labour conditions & fair living wages.

In short, by picking up our new merch, you are helping 4 Pines and The Common Good Company to provide sustainable apparel for our planet.

Find out more about The Common Good Company here.

Sources:

National Cotton Council of America, The Cotton Foundation

UNEP, Global Fashion Agenda, Science Advances, and the Ellen MacArthur Foundation,

Controversial opinion - we've always enjoyed drinking our beers cold. If you tend to agree, you're in luck - the legends from Project Pargo have you sorted.

And that's not all. Now you can keep your coffee warm and your beer cold, whilst also giving back to those in need.

Pargo's founders spent years on the road, visiting some of the world's most remote & poverty-stricken areas. After a day fishing for 'Pargo' (Red Snapper) in El Salvador, they enjoyed a meal with local fishermen and women, only to find none of them would drink any water. Not because they didn't want to, but because it was not safe to drink, or too expensive to purchase.

This inspired their founders to start a drinkware brand that helps fund clean water initiatives. A portion of the sales from every Pargo product now goes towards education and implementation of water filters in poverty-stricken communities around the world.

Find out more about Project Pargo here.