Dank, punchy, resinous hops are all-time, but they deteriorate fast with age.
We change our hop varieties every season, so that only the best, freshly harvested hops from around the globe are in your glass.
There are very few beers that improve with age (that’s another story for another time) but IPA’s and in particular 4 Pines philosophy on its own IPA is all about IN SEASON.
Hops are a flower and once picked the flavour and aroma producing oils and acids in hops begin to deteriorate with exposure to time, oxygen, light and heat – that is whether they are already in your beer or still a raw hop ready to be brewed with!
Hops are picked annually in the Southern Hemisphere and annually in the Northern Hemisphere, roughly 6 months apart. So if your IPA recipe is the same year round, just before the next seasons hops are ready to be harvested, conceivably you are drinking hops over 12 months old.
We ensure that every 6 months, around the time of the latest hop harvest (northern or southern hemisphere) the best, freshly harvested hops from around the globe are in your glass.
That’s where the IN SEASON part comes in for 4 Pines IN SEASON IPA.
We only make small batches at a time, so don’t sit on your keg or carton of IN SEASON IPA. Drink it fresh, right away. You don’t age your bread (also made of barley) you eat it steaming, straight out of the oven. Drink beer fresh, go back, buy some more and drink that fresh too!
You can also help prolong the life of your IPA by keeping it in the refrigerator—it’s OK to store them at room temperature for a week or two, but not weeks or months on end. If your IPA is unrefrigerated, make sure that it’s sheltered from sunlight mostly, but also from other forms of light if you can. When certain wavelengths of UV light “strike” the hop acids in beer, the good, tasty compounds produced by hops turn into bad, nasty and skunk-like chemicals.
This is only scratching the surface of why drinking fresh IPA’s (and beer in general) matters, but hope we’ve highlighted a few issues and perhaps even dispelled a myth or two – such as storing beer at room temperature for a week or two is not going to be the end of the world.
Of course, freshness can’t make any bad beer taste good, but staleness can make even the best beers taste really bad. So put simply, go and find yourself an IN SEASON IPA and drink it NOW!